Wednesday, October 31, 2018

BE A BEAUTY BOSS in 2019 Beauty of a Book™ 12 Months of Marketing

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PLAN AHEAD !! Beauty of a Book™
12 Months of Beauty Business Marketing
Be a Beauty BOSS in 2019!
8 years ago when BeautyMark Marketing launched, I simultaneously began a weekly blog to help beauty bosses grow their businesses. Utilizing a calendar format Beauty of a Book™ is an assemblage of top blog tips and articles to guide owners through a year of marketing a salon or spa business. Find pages filled with promotion ideas based on:

1) American Holidays
2) Seasonal Focus
3) Email Marketing
4) Social Media
5) Retail Merchandising
6) Event Ideas

Beauty of a Book™ commences with beauty-niche specific: 
- Annual Marketing Guide
- Ready-To-Use 12 Month Calendar
- Promotion Planner
- Month-by-Month Idea Generator
 
Want to be a Beauty Boss? Learn how to connect with clients and keep them coming back. Get the tools to rock your beauty business today! 

TO LEARN MORE CLICK LINK  https://www.beautymarkmarketing.com/ebooks/

DIY BEAUTY BUSINESS PLANNER
12 MONTHS OF BEAUTY BUSINESS MARKETING

INCLUDES MONTHLY PROMOTIONS • MERCHANDISING • EVENTS
MARKETING CALENDAR • MARKETING GUIDE • HOW TO PLAN PROMOTIONS

CREATED FOR ANY BEAUTY BUSINESS OWNER • SALON OWNER • SPA OWNER • STYLIST • ESTHETICIAN • MANAGERS • MUA • NAIL TECH

ROCK YOUR BEAUTY BUSINESS IN 2019!  Learn more here how

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Tuesday, October 30, 2018

Self-Care A-Z: Not the Post I Planned

Recent news includes assassination attempts, a move to erase "trans" as a category of personhood, and violent murders of people because of their skin color and religion. We must continue to do justice and not be daunted. It is essential to self-care.

from The New Social Worker Online — the professional social work careers magazine https://ift.tt/2yGKXDq

Axel Springer Academy launches “mission: truth” journalism project on Instagram



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Man in the Moon: Penny Preville’s lunar lovelies.

Man in the Moon: Penny Preville’s lunar lovelies.

Today’s post is dedicated to something dreamy and soulful, some stunning pieces that feel like they’re straight out of a storybook. It’s Penny Preville’s Man in the Moon collection.

Aren’t they wonderful??

I adore the crescent of diamonds on the rose gold man in the moon pendant and the cascades of diamonds and gold stars on the earrings. I especially love how the stars are stylized and angular: it suggests motion and keeps things feeling magical and mysterious.

As you might surmise, these beauties are available in several different metals.

The carved man in the moon moonstone is a classic design element we’ve seen and loved before in lovely antique man in the moon jewels I’ve encountered occasionally – usually rings. I’ve shown you one from The Three Graces and also A Brandt and Son in Philly.

The antique pieces are very hard to find, so I’m glad to see a contemporary designer whose finding inspiration in these wonderful carved moonstone faces.

The antique carved man in the moon moonstones tend to be a little more serious in expression than the modern ones here, but they’re just as charming in their own way.

Continue reading Man in the Moon: Penny Preville’s lunar lovelies. at Diamonds in the Library.



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Diving Australia’s Hidden Gem: Rowley Shoals

Everyone knows Australia for the iconic Great Barrier Reef. But Western Australia is home to the country’s best-kept diving secret: Rowley Shoals. The shoals have one of the shortest dive seasons running only from September through December, meaning fewer than 200 people dive this isolated and pristine location each year.

Rowley Shoals

The Rowley Shoals Marine Park lies 186 miles (300 km) off Broome, Western Australia. Consequently. it remains one of the most remote and pristine marine environments in the world. The shoals consist of three coral atolls at the edge of the continental shelf. It’s a stunning location for a dive safari, with 360-degree views of turquoise waters and almost no other vessels or people in sight.

The best Rowley Shoals dive sites 

Dives sites at Rowley Shoals offer something for everyone and the diving is suitable for novice and experienced divers. A minimum of 10 to 20 logged dives is usually required.

Rowley Shoals offers pristine coral-reef diving, mostly as wall and drift dives. The best dive areas include:

Mermaid Reef

Northeast of Rowley Shoals, Mermaid Reef is part of the Mermaid Reef National Nature Reserve. It rises from over 1,300 feet (400 m) and features a crystal-clear lagoon surrounded by corals. Sailfish and humpback whales visit the outer sections of the reef and there are numerous corals, giant gorgonian fans, and plenty of fish species about as well. Mermaid Reef has strong tidal flow and currents and features exciting drift dives from outside the atoll into the lagoon.

Vee in the Wall and Odyssey Alley are both on the outer sections and offer fantastic reef- and deep-blue diving. Cod Hole (not to be confused with the dive site of the same name on the Great Barrier Reef) is the place to dive with giant and friendly potato cod. Northern Wall is one of the world’s best dives, featuring a steep drop to 262 feet (80 m), and is home to numerous species of reef fish.

Clerke Reef

Named for Captain Clerke, who first spotted the reef in the 1800s, this reef features a shallow lagoon ideal for snorkeling. There are abundant corals and a variety of marine life. The Aquarium dive site in the lagoon offers easy diving in warm, calm waters.

Clerke Reef also has fantastic wall diving on the outer sections of the reef. Here you’ll find hundreds of fish and coral species as well as gray reef sharks. The visibility often reaches 164 feet (50 m) and divers should keep their eyes peeled for giant clams up to 5 feet (1.5) meters long. Jimmy Goes to China dive site is famous for curious reef sharks and pelagic species cruising along the wall, which is covered in gorgonian fans and black corals.

Rowley Shoals has a wide tidal range, resulting in exciting drift dives. The Rollercoaster is a great example of this and pushes divers through Clerke Reef channel. Fans of adrenaline-filled drift diving will not be disappointed.

Marine-life highlights at Rowley Shoals

Rowley Shoals is quite biodiverse, with more than 200 species of coral and 700 species of fish, many of which do not live to shore. Residents of the reefs include coral trout, clownfish, humphead parrotfish, Maori wrasse, Spanish mackerel, giant potato cod, dogtooth tuna and green turtles. Divers can swim among schooling trevallies and spot a wide variety of sharks, such as whitetips, blacktips, silvertips and even occasional hammerhead and tiger sharks.

The shoals are not a critter-diving destination as such, but there are plenty of nudibranchs and small stuff to keep fans of small marine life satisfied. 

Other area activities

Broome is a popular holiday gateway to the Kimberley region and the area has a variety of highlights, including dinosaur tracks in the rock at Gantheaume Point, the white sands of 13-mile (22 km) Cable Beach and Broome’s famous pearl farms. There are also a handful of Kimberley adventure cruise ships that visit the waterfalls, beaches, gorges and mountains of this wild region.

When to visit

The best time to visit Rowley Shoals is between September and December. Since liveaboard diving is the only way to explore these reefs, early booking is best.

The MV Odyssey and True North liveaboards are the main vessels that visit Rowley Shoals. The MV Odyssey catamaran caters for up to 20 guests and offers 7-night Rowley Shoal safaris.

Getting to Rowley Shoals 

Broome is the most common departure point for Rowley Shoals liveaboard safaris. It’s easily accessible via Perth, which has international flight connections from around the world.

Divers and writers at LiveAboard.com contributed this article.

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Sunday, October 28, 2018

Wolf Rock: Australia’s Newest Pelagic Dive Site

Right now, everyone’s talking about Wolf Rock, a Queensland dive site that’s suddenly on plenty of bucket lists. So where is it exactly? And why is Wolf Rock so special?

This rocky pinnacle is a 45-minute boat ride from Rainbow Beach, just north of the Sunshine Coast, halfway between Noosa and Hervey Bay in Queensland.

Alex Heathcote, James Nelson and his partner Fiona Butler have been running Wolf Rock Dive Center for just over two years. In that time, they have revealed a little-known underwater wonder to the world with their amazing videos. Here’s what they have to say about what makes Wolf Rock worth diving.

What makes Wolf Rock so special?

Wolf Rock is best known for grey nurse sharks, but we think the sheer diversity of marine life, including many specimens that are so large it blows your mind, makes this a world-class dive spot. The rock formation is also spectacular, which makes the dive even more interesting. Really, it’s the consistency of the experience that makes the site a stand out — even on a quiet day it’s a good dive.

What are the best times of year to visit?

There’s something interesting to see here year-round. The grey nurse sharks are a resident population, but if you want your dive accompanied by whale song, the annual humpback migration comes straight past the dive site between June and October.

What marine life can divers spot at Wolf Rock?

Several different species of sharks and rays consistently visit the site. Grey nurse, leopard, wobbegong and guitar sharks, three species of turtles, eagle and manta rays, pelagic fish (such as barracuda, giant trevally, kingfish, mackerel and cobia), moray eels, nudibranchs, tropical and sub-tropical fish. You name it, you will probably see it here.

Does any particular dive at Wolf Rock stand out?

We have seen a giant ornate eagle ray, which is like a spotted eagle ray on steroids, on a few dives. They have very distinctive striped markings and are fairly rare. On another recent dive we encountered a mola mola. It’s always a treat to see these deep-water fish in the shallows.

Any dive when you see grey nurse sharks, manta rays, eagle rays, bull rays, giant Queensland grouper and loggerhead turtles in the same dive is one to remember, and this experience can be quite common in summer.

I’ll never forget one dive when we had about 70 or so grey nurse sharks and four manta rays all mixed in together, with 98-foot (30 m) visibility – that was an outstanding dive. The sharks are mostly about 10 feet (3 m) long and seeing that many large sharks together in such clear water was amazing.

Do people need to be experienced to dive Wolf Rock?

Not necessarily all that experienced but divers do need to have a minimum Open Water Diver qualification and have been diving within the last 12 months. We regularly take open-water divers under our instruction to safely guide them on their first100-foot (30 m) dive with sharks.

Deborah Dickson-Smith is one half of Diveplanit, a dive travel website she manages with her partner Simon Mallender, based in Australia.

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Friday, October 26, 2018

Get in the Black with a Black Friday Gift Card Strategy

Black Friday is the official kick-off to the holiday season. Many salons tend to ignore gift cards, regarding them as rather impersonal, but in truth gift cards give salons the opportunity to solve holiday gift giving. When promoted properly gift cards make an indulgent gift and a fabulous source of holiday cash flow. To boost salon profits this holiday, start planning your gift card promotion launch for Black Friday now! 

HERE ARE SOME TIPS HOW:
1. Gift card packaging helps sell gift cards - make sure your salon gift card is attractive.

Everyone likes a gift card, but sometimes it’s hard to make it look like a thoughtful and clever present. It’s a Christmas gift card, not a discount coupon. At the very least you need an attractive gift card presentation. This should reflect your salon brand, be contemporary and high quality. For larger gift card purchases a bespoke branded box is more fitting. On Christmas morning it is much more exciting to discover a gift card nestling inside a pretty box then just a dreary certificate printed on cheap paper. 

So many hair and beauty salons present cheap-looking gift cards which proudly boast $75 on them. If a guest is spending $75 + on a present - it needs to look and feel special!

2. Strong campaign offer.
The first step to a strong campaign is the right message, the right offers, and the right design to help promote gift card sales in the 4 weeks leading up to Christmas Day. Promotes deals that are a low cost to your business but provide added value to the purchaser. 
A “Buy One, Get One Free” gift card special is the perfect solution for easy holiday gift-giving:
Spend $100 receive $25 gift card good for salon services (give or keep for yourself).
Spend $150 receive $50 gift card good for salon services (give or keep for yourself).
Spend $200 receive $75 gift card good for salon services (give or keep for yourself).
Spend $250 receive $100 gift card good for salon services (give or keep for yourself).

3.  Create gift card packages.
In addition to offering gift cards for dollar amounts, consider putting together some packages. When people receive a gift certificate for a dollar amount, they tend to use it to purchase services they are already receiving at the salon. It is more profitable to sell “luxury service” packages. Luxuries are the perfect gift. Packages are also a great opportunity to sell combinations of services, and get guests to try services they may have otherwise never tried.

Create packages at several price points and get creative. Don’t be afraid to offer high priced items like “A Year of Hair Color” or “A Massage of the Month”. Gift givers can be very generous if the gift is right. Encourage higher gift card sales by combining 3 or 4 services into a "beauty day" specially priced at 25% off for a limited time. Pull together hair and skin packages that engage your guests with fun names, pretty packaging, and wonderful bows. 

4. Tell your clients! 
Create in-salon signage to let your clients know what gift packages are available. Give the cards high visibility in your salon, many hair and beauty businesses mistakenly hide gift cards away and miss many opportunities. Create attractive in-salon displays with a promotional graphic and promotion. Custom signage helps you sell even more. Spread the gift card idea through social media postings too. 

5. Dedicate a specific page for gift cards on your salon website. 
Include how/where to buy, the denominations available and any terms and conditions. Make sure you highlight them on the Home Page too.

6. Gift card email campaign.
The easiest gift to give? Salon gift cards. Be sure to include gift cards in your e-mail marketing campaigns commencing on Black Friday and continuing right up through to Christmas. Send out an e-newsletter reminding clients that the holidays are on their way.
Run your campaign like this:
Email 1: Black Friday: Initial Offer (2 days before BF)
Email 2: Black Friday (1 day before BF)

7. Last minute option.
Promote your salon or spa’s holiday gift cards as perfect “last minute” gift options. Gift cards can be a big money making opportunity for salons if panicked gift givers, who didn’t plan ahead, can step-in or access your salon’s website and purchase a thoughtful gift at the last minute. Remind your guests about the convenience and last minute opportunities of salon or spa gift card giving.
Run your campaign like this:
Email 3: Day of BF

8. Make it easy for clients to buy.
Make it easy for clients to buy! Instant purchase applications help you work smarter, not harder and can add thousands of dollars to your bottom line. Online commerce should be easy and all salons and spas should maximize the power of the web. You too can sell gift cards online by providing a stand alone, turn-key, secure, and full featured gift certificate shopping cart system branded with your company's logo. It is easily added to your existing website with a simple link or buy now button.

9. Gift card guest = potential loyal client.
Gift card promotions provide the opportunity to turn a “gift card guest” into a repeat and loyal client. A solid first impression with their Holiday Gift Package experience will make them more likely to return. There are 3 other ways to turn holiday guests into loyal clients. First, ask each guest to fill out a client card to allow future correspondence. Second, treat each “gift card” guest like a VIP. Third, re-book client for a follow-up service at end of experience. Each gift card client can turn into a $2000 annual revenue guest.  

10. Hire professional concept & design services.
To appeal to the right market all promotional materials must be professionally written and designed. From the actual marketing concept, to copywriting, to imagery, a marketing professional is well trained and experienced in the field of marketing. Leave the job of marketing to the experts. Get in the black with a Black Friday gift card strategy!

11. Get BeautyMark's Good as Gold pre-made campaign.
Did Black Friday "arrive" before you had a chance to put together a gift card promotion? Let BeautyMark Marketing come to your rescue with our Good As Gold pre-made marketing campaign. We offer stylish, professionally crafted, agency-quality marketing at a small-business price. Click here for more information on our pre-made campaigns.

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Sea Otters in Olympic Coast National Marine Sanctuary

The northern sea otter is the furry ambassador of Olympic Coast National Marine Sanctuary. With their knack for naps and holding hands as they float, their cute faces are pervasive both along the coast and on social media. But it wasn’t always this way.

From 1911 to 1969, otters were erased from Washington coastal ecosystems after being hunted during the fur trade. In 1969 and 1970, they were reintroduced to the Olympic Coast when 59 sea otters were flown down from Amchitka, Alaska. Today, 1,800 live along the Olympic coast. As the otters recolonize their former stomping grounds and scope out new territories, NOAA Nancy Foster Scholar Jessica Hale pieces together the past and present by examining otter diet.

Tracking sea otters

A Ph.D. student at the University of Washington, Seattle, Hale spends her summers traversing the Olympic Peninsula. She observes otters feeding in Olympic Coast National Marine Sanctuary. Unlike other marine mammals, otters bring their prey to the surface. Perching on cliffs or sea stacks and armed with a telescope, Hale spies on otters as they forage on crabs, clams, urchins, snails — and sometimes — octopuses. She records data such as how much time they spend collecting prey underwater and resting at the surface. She also records the amount of time it takes them to eat a prey item. Using this information, she wants to understand how otter diet changes over space and time.

“My research is important because sea otters are what’s termed a ‘keystone species.’ This means that marine ecosystems with and without sea otters are really different,” Hale explains. “It’s either a single species ecosystem versus a really diverse ecosystem that includes sea otters. That’s important for me to keep in mind when looking at how reintroduced otters are impacting the sanctuary.”

Otters help ecosystems

In a world without otters, sea urchins would decimate kelp forests. Instead of a lush underwater forest, sandy barrens covered in sea urchins would predominate. As a keystone species, sea otters keep urchin populations in check. Kept in balance, the kelp forest ecosystem serves as vital habitat for invertebrate and fish communities, harbors fish nurseries, and protects the coast from waves and storms.

Because otters need to eat 25 percent of their body weight daily, it’s important for them to consume food that gives them the most calories possible — high-quality prey. Across the sanctuary, Hale has found that otters at newly established sites are getting more calories per minute from their prey than those at longer established sites, where otters are eating lower quality prey.

Changes in otter diet

To understand how diet changes over time, Hale compares her field observations to those from the 1990s at 10 different sites in the sanctuary. “Preliminary [findings are] showing that at the same locations, they’re eating lower quality prey,” Hale says. “In general, they were eating clams in the [1990s] and now they’re eating mostly snails over the whole coast.” The longer a population remains at a site, increased competition between otters can lead to lower abundance of high-quality prey items. Therefore, she’s seen diet diversity increase at these sites as otters seek out new food sources.

Hale thinks most of these changes over time and space are driven by otters themselves. “When you think of a buffet and everything’s available to you, you’re probably going to go for your favorite foods first, before you have to move on,” Hale explains.

“It’s similar for otters. They’ll move into a new area and eat their favorite food first, which mostly happens to be urchins. They’re easy to get and have a lot of calories. As otters increase or time [goes on], they’ll deplete that prey resource and exhibit this behavior called prey switching. Based on prey abundance, they end up also adding in another type of prey — something like crabs or clams. It keeps going and going until they have really high diet diversity because they’re eating whatever they get their hands on, whereas in the beginning they can be choosy.”

Competition for food

Otters and people like to eat some of the same food, like Dungeness crab, butter clams, littleneck clams, and red-rock clams. In the southern area of the sanctuary, otters are eating predominantly razor clams. As a result, they’re getting more calories than observed anywhere else — 28 kilocalories per minute. To compare, the highest observed anywhere else is 25 kilocalories per minute. It sounds like a small difference, but over the course of a day, that three-kilocalorie window widens into a chasm.

The otters’ penchant for razor clams is currently a hot topic. “Because the razor clam fishery didn’t do very well this year and sea otters are eating razor clams and have recently occupied that area, I’m giving a talk at the Olympic Coast council meeting to get ahead of this issue,” Hale says.

Helping the sanctuary managers balance the ecological contribution of a species with fisheries management may seem like a challenge for some. But it’s part of the reason Hale enjoys being involved with the sanctuary.

“The sanctuaries are important for me because they promote research and management through education and outreach,” Hale says. “People need to know that sea otters exist for them to care about them, so I rely a lot on the education work that the sanctuary does to instill in people some sense of commitment or caring about the ocean in general. I rely on that as my base for helping people understand my research.”

While she completes her Ph.D., Hale will spend summers on the Olympic Coast, tracking the expanding sea otter population. Her research will help Olympic Coast National Marine Sanctuary protect this important species and the kelp forest ecosystem otters maintain.

By guest author Yaamini Venkataraman

Yaamini Venkataraman is a social media intern at the NOAA Office of National Marine Sanctuaries and a graduate student at the University of Washington.

About the Nancy Foster Scholarship program:

NOAA’s Dr. Nancy Foster Scholarship Program provides graduate students in oceanography, marine biology, maritime archaeology, and coastal and ocean-resource management with financial support and tools for success inside and outside graduate school. The program seeks to increase the number of women and minorities in these scientific disciplines, particularly as they relate to the mission of the NOAA Office of National Marine Sanctuaries. 

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A New Level of Audacity for Impunity and Journalist Murders



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Women in News: old boy's club culture prevails even when parity is reached



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Women in News: old boy's club culture prevails even when parity is reached



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Thursday, October 25, 2018

How Stuff works: Interview with CEO Sinead Boucher



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Wednesday, October 24, 2018

Diving Munda Wrecks and Reefs

What do you like to see when you dive? Big stuff? Macro? Pretty reefs? Or is it wrecks? Before I visited Munda in the Solomon Islands, I would not have called myself a wreck diver. I think of wrecks as dark, rusting constructions devoid of life. They’re interesting to history buffs or divers who like to push limits — or so I thought. Diving Munda wrecks and reefs changed these preconceptions.

Like much of the Solomon Islands, Munda is a tropical paradise; a lush, green island surrounded by turquoise lagoons and coral reefs. But the legacy of WWII is never far away, present above and below water, and perhaps no more so than in Munda. Here there are reefs and wrecks. And the wrecks, just like the reefs, are teeming with life.

Diving Munda wrecks and reefs

I came to the Solomon Islands for its incredible marine biodiversity. I’ve dived here before and had a small taste of its busy coral reefs, which left me hungry for more.

The Solomon Islands sit on the eastern edge of the Coral Triangle, the global epicenter of marine biodiversity. This area spans over 2.3 million square miles (6 million square km), encompassing Indonesia, Malaysia, the Philippines, Timor and Papua New Guinea. An astonishing 76 percent of the world’s coral species live here, along with six of the world’s seven turtle species and over 2,228 species of fish.

On my first plunge into Rendova Lagoon it seems like they’re all here right now in Munda. I don’t know where to look first.

The reef wall at Shark Point, our first dive, is covered in corals of all shapes, sizes and colors. Soft corals, whips and sea fans make way for hard, branching corals and moon-shaped brain corals. Flitting among them are thousands of butterflyfish, damsels, angels, anthias and surgeons. Anemones stand by with their resident anemone fish on guard. Out in the blue big schools of snapper, bluefin trevally and barracuda circle.

Our second dive at nearby Munda Reef offers a similar scene. This time a few reef sharks also join us along with some blue-spotted rays. Huge schools of scissortails and fusiliers whoosh past between us.

Wreck diving in Munda

If it were up to me, I’d come back to these same two dive sites every day for the duration of our stay, but our guides from Dive Munda have different ideas.

First, we visit Haipi Reef, about a 30-minute boat ride away. The variety of corals here equals the variety of reef fish. A few humphead parrotfish join us for the dive and we share our safety stop with huge schools of butterflyfish and damsels.

When we surface, our guides tell us our next two dives are wrecks. I’m not thrilled, but since I’ve enjoyed every dive so far, I’m not expecting to be disappointed. It’s these two dives that change my mind about wrecks.

The wrecks are both American fighter aircraft, the first a Bell P-39 Airacobra. This was one of the principal American fighter craft in service when the United States entered WWII.

It’s sitting on a white, sandy bottom and it’s mostly intact. But that’s not the first thing I notice — what I notice first is that I almost can’t see it for all the fish.

Large schools of juvenile fish surround the plane, and when I get close enough, I see it’s full of them as well, along with hundreds of colorful shrimp. The body of the plane, what I assume was once painted a drab gray, is now painted in colorful corals which create gorgeous patterns along the length of the plane.

The second wreck is the Douglas SBD Dauntless, sitting on a sandy bottom in very shallow water. Soft and hard corals, teeming with life, cover the wreckage. And this one has an interesting story.

Our dive guide tells us that he once took a retired American pilot diving here, the very same pilot who was flying the plane when it was shot down. Even more remarkable is that a short time later, the guide took a Japanese man diving here as well, one who claimed to have shot down the plane during the war.

According to our guide, the pair met up back in Honiara and have remained in touch. While I’m not sure how much of the tale is true, I began thinking about the stories and people behind the many other wrecks in the Solomon Islands. And, as a once disinterested wreck diver, Munda made a believer of me.

As of June 1, 2018, Solomon Airlines is offering non-stop roundtrip flights from Brisbane directly to Munda, making arrival and departure that much easier. Check the website for details.

 

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Tuesday, October 23, 2018

The Art Deco dragon bracelet of my dreams.

The Art Deco dragon bracelet of my dreams.

I’ve met this Art Deco dragon bracelet several times over the years now, and I’ve tried to photograph it every single time. I don’t think I’ll ever do it justice, but these photos are better than what I’ve gotten in prior years so I’m going to share it with you so that you can be in love with it too.

Okay. I don’t know what you pictured when you read “Art Deco dragon bracelet” but I bet you didn’t expect it to be quite this incredible.

This stunning treasure was made in 1935 and the design is attributed to Gustav Manz. Look at those lashing ruby tongues, the flashing ruby eyes, the spectacular, half-raised diamond wings! Are the dragons fighting? Are they flirting? Are they both trying to eat the marquis and trillion cut diamonds in the center? Are the diamond columns in the background part of some fantastic castle or fortress that the diamond dragons are guarding?

I can barely look at this Art Deco dragon bracelet, it gets me all in a tizzy. Who expects to see magnificent mythical beasts like these rendered in classic Art Deco geometry? It’s so amazing!!

Continue reading The Art Deco dragon bracelet of my dreams. at Diamonds in the Library.



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Monday, October 22, 2018

The Third Dive: What Really Happened to Rob Stewart

Rob Stewart, the charismatic Canadian filmmaker and conservationist behind “Sharkwater,” died tragically in a diving accident in the Florida Keys in 2017. But what really happened that day? When I heard that Stewart had drowned, my first thought was that the media had gotten the story wrong. Stewart was an experienced technical diver, and the reports just didn’t seem to add up. To that end, I’ve spent the last year researching my new documentary, “The Third Dive.”

It will premiere on the Canadian CBC on October 26th.

The first reports about the accident

Within days of Stewart’s death, some media reported that he died because a self-serving, Svengali-like instructor named Peter Sotis urged him to perform a dangerous — and ultimately fatal — dive. According to reports, Sotis convinced Stewart to conduct a series of dives that were too deep for his skill level. On the final dive, he came up too fast, paying the ultimate price. Some media also suggested that Sotis survived the dive by clawing his way onto the boat first, leaving Stewart to drown when he passed out in the water.

The world lost an important figure in the fight to prevent shark extinction. But Stewart was a hugely experienced diver. By one estimate he may have topped the 10,000-dive mark. He was also a certified instructor and had used rebreathers before when filming of “Sharkwater.” So it just didn’t make sense that a diver with his credentials would blindly follow what another diver said without question.

Talking to the Keys’ medical examiner

Stewart’s parents hold Sotis and the dive operation, Horizon Divers, responsible for their son’s death, and their lawyers consequently filed a negligence lawsuit. But when I began scratching beneath the surface, parts of the accepted storyline fell apart. Dr. Thomas Beaver, the Keys’ medical examiner, told me he knew the case would be high-profile from the beginning and wanted everything done by the proverbial book, yet from the outset, he ran into considerable opposition.

“They threw Rob Stewart under the bus from the beginning,” he says. “They tried to tell me that Rob Stewart panicked and shot to the surface and that’s how he died.”

Beaver says he was excluded from the search for the body (though Florida law places that task under the M.E.’s jurisdiction) and also discovered anomalies in the chain of evidence that suggested Rob’s body might have been tampered with when it was recovered. Yet when he complained to the local sheriff, he says he was ignored.

Regardless, Beaver continued to push hard for answers.  His determination has cost him dearly.  He found himself vilified by the small, close community in the Keys. Despite the opposition, Beaver has painstakingly reconstructed the forensic evidence. Slowly he began to understand what occurred, which wasn’t necessarily what the world has been told to this point. 

Talking to Peter Sotis

I also spoke with Peter Sotis, the last person to dive with Rob Stewart. He had a very different story to tell when I finally tracked him down, suggesting that he’s been set up as the perfect fall guy. “It’s easy to blame me, but it doesn’t mean it’s true,” he says.

Sotis is right about that. He’s confident and a little self-important. He likes to brag that his dive school is the best in the world. All reasons he says he’s an easy target, but he claims that all he was trying to do was help Stewart get the best film possible for “Sharkwater Extinction.”

He says that when Stewart asked him for his support, he saw an opportunity: he could help Stewart and at the same time get some publicity for his company. When it came time to film, Sotis volunteered to act as their safety diver.

Digging for answers

After talking with Beaver and Sotis and dozens of other people involved in the accident, I realized that what really happened on the day Stewart died and in the few days following was a much more complicated and disturbing narrative than the one that’s gained popular traction. The real narrative involves the ruined life of the medical examiner who tried to get to the bottom of the story; allegations of tampering with evidence by the people with the most to lose in a lawsuit; an incestuously closed community that tried to blame the victim; and a grieving family that may not be ready to hear about their son and the risks he took to get the footage he needed for his film. We can sum up what happened that day with one quote from Dr. Beaver, “There’s a lot of blame to go around, a lot of blame.”

The CBC will broadcast the documentary in Canada on October 26th at 9 p.m. A U.S. broadcast is currently being negotiated and should be available shortly afterwards.

 

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Saturday, October 20, 2018

Why We Scuba Dive

PADI is well known for its theory of the four E’s of diving: Education, Experience, Equipment and Environmental conservation. While investigating why we scuba dive, researchers Balvinder Kler and John Tribe identified four more E’s of scuba diving: Escape, Esteem, Expertise and Education.

They go further, though, to add “Eudaimonia” to that list. This Greek term roughly translates to “the good life,” “human flourishing” or “well-being.” It not only points to finding happiness and pleasure in life but doing so in a virtuous manner.

What diving does for us

The researchers found that divers derive long-term satisfaction and happiness as eudaimonia through participating in diving. A sense of well-being occurs when we improve our skills and virtues in activities that we are passionate about. As divers, we gain a sense of well-being through learning more about ourselves, others, diving and the underwater environment around us.

Diving offers a number of different avenues to further our education. It starts with learning to dive and continues with improving our skills after initial qualification. Diving offers access to a whole new environment and teaches us how to exist and be comfortable underwater. Most importantly, diving educates us about the wondrous and unique marine life we encounter.

Diving also offers us the opportunity to travel. This in itself is a way of expanding our knowledge and skills through new experiences and cultural emersion. Traveling often leads to positive experiences which, according to the researchers, contributes to obtaining “the good life.”

Enthusiastic divers tend to become more environmentally aware and participate in more environmentally sensitive behavior. Many divers share a sense of responsibility to advocate for and protect the environment, which extends further than just the underwater world.

Personal growth

Divers also experience personal growth through sharing experiences with other divers, strengthening bonds and something academics call “serious leisure.” This refers to leisure activities that encourage self-enrichment, self-expression, self-actualization, recreating or rediscovering yourself, creating social connections and a feeling of belonging. As in diving, these activities usually require special knowledge, skills and training in order to participate.

Individuals can even get to a stage where a serious-leisure activity can become a central point of their life. They may begin to strongly identify with that activity. And let’s be honest — how many of us choose travel destinations based on the quality or uniqueness of the diving or sneak in a quick dive on a business trip?

Creating community

Furthermore, divers grow through the friendships we create with other divers. We create shared experiences, learn from each other and become comfortable with being outside our comfort zone. We also grow as families when we enjoy the sport together.

The researchers even found that the positive experiences, like learning and socializing, are so great that they often outweigh potential negative experiences, such as bad weather conditions and poor visibility.

Ultimately, we dive because diving offers us the opportunity to engage in positive experiences. It gives us satisfaction long after we return to the surface. In short, diving makes us happy and helps us flourish. Now, let’s get back into the water and dive some more.

 

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Friday, October 19, 2018

How Pop-Up Newsroom is bringing competitors together



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Thursday, October 18, 2018

Lady Gaga Has Only Just Begun: A Star Ascends in Film and Life

Lady Gaga's star ascends in A Star Is Born, and her journey has only begun. SaraKay Smullens looks at the person and the film with a social worker's eye.

from The New Social Worker Online — the professional social work careers magazine https://ift.tt/2Ai5WxG

What I’m reading: Vol. 104.

What I’m reading: Vol. 104.

Good morning, my darlings!

My goodness – autumn is really here, isn’t it? In Maryland we’ve got full on falling leaves, crisp breezes, and gourds on our stoops. I love this time of year, although it often feels all too brief. Soon I’ll be whining about the cold, but right now I’m super excited about scarves and cardigans.

Talking about fall weather was a silly way to start this post, actually, because I’m about leave it! I’m heading South to Miami today, to bring you live coverage of the illustrious Italian Pavilion at the JIS Miami trade show!

I’m super excited about this project. I’m going to be partnering with the Italian Trade Agency (like I did in Vegas!) to bring you an exclusive look at some of the best extraordinary Italian jewelry for sale on American soil.

Follow me on Instagram to see the action as it’s happening, or stand by for a full recap here on the blog when I get home!

xoxo,
Becky

What I’m reading:

The Witch of Willow Hall by Hester Fox:  I tried to read this book late last night…but there was a creepy part about a possible ghost and it was too scary to read alone while hopped up on cold meds at 2 am so I had to put it down!!

Continue reading What I’m reading: Vol. 104. at Diamonds in the Library.



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Sri Lanka keeps print profitable, with a focus on digital



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Marine Species: Pygmy Seahorse

What is a pygmy seahorse?

Scientists have officially identified and described seven species of pygmy seahorses, varying from .5 to 1 inch (14 to 27 mm) — very small indeed.

The most common in Indonesia include the following:

  • The Bargibanti pygmy seahorse was the first species ever discovered by random luck in the 60s, when a scientist working on a sample of sea fan found a pygmy seahorse on it. The largest pygmy seahorses — up to 1 inch long (2.7 cm), they always live on gorgonian fans.
  • Denise’s pygmy seahorse was described only a few years ago and also lives on gorgonian sea fans. It has a smoother skin texture and is often orange or yellow.
  • The Pontohi pygmy seahorse has been found so far only in Indonesia and Papua New Guinea, but in various habitats such as hydroids or plants. Its body color varies from white to yellow to pink.

Unlike other seahorses, the pygmy seahorse has only one gill opening on the back of the head instead of two. But just like other seahorses species, the male carries the eggs and gives birth to the young (and very, very small) offspring.

Habitat and habits

Depending on the species, pygmies have different habitats. But they all share one common skill: they excel at camouflage. Whether it is on soft coral, sea fans or sea grass, spotting a pygmy seahorse is very difficult. They usually exhibit a color similar to their favorite habitat (pink, orange, yellow, etc.) as well as a similar texture, which makes them look like the polyps of the coral they live on. They use their prehensile tail to attach themselves to the coral.

Because of their tiny size and their lack of digestive system like other seahorse species, they spend a lot of their time feeding on small particles of food. 

Where can you find pygmy seahorses?

Your best bet for spotting a pygmy seahorse is to dive with a guide who knows the site well. Once they’ve located pygmies on a particular fan, for example, it’s relatively easy for guides to spot them again. Pygmy seahorses live in the Coral Triangle region of Southeast Asia.

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Tuesday, October 16, 2018

Spain's Público rolls out open source tool in a bid to boost transparency



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The Jewelry Showcase launches!

The Jewelry Showcase launches!

I’ve known that The Jewelry Showcase was coming for months and I’m so excited that I can finally tell you all about it!!

The internet has many options for jewelry e-commerce, but it’s the philosophy and care behind The Jewelry Showcase that makes it something truly special. The Jewelry Showcase offers only handmade, original jewelry carefully produced by independent jewelry artisans. Nothing mass-produced, nothing run-of-the-mill.

The jewelry featured on The Jewelry Showcase includes a wide range of styles, metals, and gemstones; but it all has one thing in common: true artistry. In their own words:

If you value quality, pride in ownership and original design, we know you will appreciate the artistry that each one of our independent jewelry designers offers to this curated jewelry platform. By choosing one of their handcrafted jewelry designs you are supporting their passion for excellence, creativity and fine design, as well as supporting independent small businesses.”

A carefully curated selection of handcrafted jewelry, created by dedicated independent jewelry artists and offered with the goal of supporting and promoting those independent jewelry artists? I think this sounds like The Jewelry Showcase was created with us in mind, my darlings.

Continue reading The Jewelry Showcase launches! at Diamonds in the Library.



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Training Fundamentals: Perfecting Your Scuba Back-Roll Entry

The back-roll entry is inextricably linked with scuba diving. In the movies and on TV, it’s the entry every non-diver assumes we make every time we enter the water. In reality, there are many different ways to enter the water and we use the back-roll entry in a very specific set of circumstances. If you’ve ever dived from a RIB, zodiac or dinghy, you’ve likely made a back-roll entry.

A zodiac or dinghy is usually a crucial part of the main vessel’s standard equipment on most liveaboard trips. Dinghies can act as rescue vessels if divers lose their buddies, become lost or surface in the wrong area. Crew often uses them to check conditions or exchange goods with other liveaboards as well.

Those uses aside, divers love dinghies because they can usually get much closer to the optimum entry point for the dive than the larger main vessel. If you’re diving with a land-based resort, you’ll almost always dive from a smaller boat as well. Because you’ll use it so much, it’s important to perfect your back-roll entry. Here are some tips for the best way to enter the water from a smaller boat.

Be prepared

Diving from a smaller boat means that space is at a premium so take only what you need. Prepare your equipment before boarding the boat. If you have traditional fin straps, loosen them before boarding and be sure to adjust any accessories and secure them for the journey.

Make sure you have everything you need prior to boarding the smaller vessel from the main liveaboard. Often a dinghy will take passengers on journey of 5-20 minutes to the dive site, possibly more. If you travel halfway to the entry point to discover that you’ve forgotten your dive computer and the dinghy driver needs to turn around, you’ll be both unpopular with your fellow divers and possibly miss the best tide time to enter the water due to the delay.

Know what lies ahead. Listen to the local procedures during the dive briefing and understand how the dinghy driver will signal to enter the water. Buddy check thoroughly before boarding.

Getting to the entry point

Board the smaller vessel as instructed. The crew will usually help you and offer a supportive arm as you transition to the smaller boat. The crew will be considering the weight distribution of the dinghy so, as they help you to board, follow their cue as to where to sit. Once you’re seated, boat crew will typically pass fins and accessories to dinghy crew, who will pass them to you. Make sure you have some gas in your BCD in case you lose your footing and fall into the water.

Don’t begin to put your fins on until all divers are safely aboard — often less-experienced or agile divers may need assistance boarding or may bump you with their tank if you aren’t paying attention.

When everybody is on board put on your fins and mask on as soon as it’s practical. The main vessel will usually be anchored at a sheltered location and, as the dinghy travels away from that area, the conditions can become a little choppier. This can mean sea spray in your face and can make it tricky to put your fins on as the dinghy bounces along. Do your buddy check and ensure that you both have all you need, and nothing is loose, twisted or tangled. Finally, watch the horizon to avoid seasickness and scan the surface for any passing wildlife.

Entering the water

* The dinghy driver will slow down as he approaches the entry point to assess conditions and decide where to drop you. He or the divemaster will ask for final confirmation that everyone is ready to go. This means your fins are on, your mask is treated and in place and your regulator is in your mouth. Once ready, confirm with a hand signal.

* Hold your mask and regulator in place with one hand. To ensure nothing gets tangled, secure your alternate-air source and any accessories with your other hand.

* Shift backwards slightly so that you can safely clear the dinghy.

* Often there will be a countdown so be prepared to roll in on your mark. Tuck your chin to your chest and — literally — roll backwards into the water at the end of the countdown.

* As you splash into the water, relax and let your partially inflated BCD ease you back to the surface. Orient yourself and confirm you’re ok with a signal. Fin away from the boat, avoiding the dinghy’s stern.

* Meet your buddy on the surface and check all is ok. Wait for the signal from the dive leader before beginning your descent as a group.

Back-roll entries open up an exciting world of diving from RIBs, zodiacs and dinghies, allowing you to get to more varied dive sites and closer to the action. Becoming comfortable with the back-roll entry is a combination of following the correct steps, being aware of your procedures and your fellow divers and some common sense.

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