“What we've tried to do is, rather than think, ‘What are we going to put inside that box?’ we think, ‘What is it the advertiser wants to achieve and how can we create the best user experience in our environment based on that?’ ” says Mia Mabanta of Quartz.
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from World News Publishing Focus by WAN-IFRA - World Association of Newspapers and News Publishers http://ift.tt/1Xz3tUL
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