A year ago, The Economist made a big push into social media. The editorial social media team, led by Community Editor Denise Law, works across different platforms to grow readership, and, as Law jokingly points out, make people realise that The Economist is not just catering to men “smoking a cigar and driving an Aston Martin.” In an interview with WAN-IFRA, she explained what her team has been working on during the past year, and shared some tips on building a successful social media strategy.
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from World News Publishing Focus by WAN-IFRA - World Association of Newspapers and News Publishers http://ift.tt/2cUOUf8
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