The last 10 years have seen publishers heading down a path that ends at a destination called "content provider". Media companies know that this is not a viable strategy in the long run because it impairs their ability to sustain and engage an audience, but also because it will further limit their opportunities for future financial growth.
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from World News Publishing Focus by WAN-IFRA - World Association of Newspapers and News Publishers http://ift.tt/2zKQYP6
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