“Nail an identity and focus on that,” says Paul Smurl, the man who architected and led the successful New York Times digital subscriptions strategy. Smurl left the NYT in 2015 to become COO and president of Some Spider, the company behind the women's channel Scary Mommy. No legacy brand to rely on in this case, it's a complete reinvention.
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from World News Publishing Focus by WAN-IFRA - World Association of Newspapers and News Publishers http://ift.tt/2CFLIfP
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