Most publishers thriving in today’s “Digital Subscription Economy” will tell you: the most expensive enemy in this world is churn. That is from Cecilia Campbell, who researched and wrote WAN-IFRA’s just-published report, “Engaged Readers Don’t Churn: Retention Lessons for Digital Subscriptions.”
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from World News Publishing Focus by WAN-IFRA - World Association of Newspapers and News Publishers https://ift.tt/2w7jM3l
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