Tuesday, January 15, 2019

Hidden Salon Marketing Segments

hiddensalonopportunities

Many salon owners miss business opportunities that already exist within their client segments. By regularly targeting specific clientele segments (groups) it is possible to increase your overall salon business one segment at a time. Talking to a small percentage of your salon client base with a targeted salon marketing message is an inexpensive way to make your salon business more successful.

1. First time clients - target first visit clients with an offer that is sure to get them back a second time.

2. Slower days - create a salon promotion to persuade clients to visit your salon on slower days of the week.

3. Friday or Saturday clients - give incentives to clients who currently visit on Friday and Saturday to come on a different day.

4. Late nights or mornings - offer incentives to book at different times.

5. Client partners - create a salon promotion that targets client partners that currently frequent another salon

6. Frequency - try a targeted campaign that increases frequency of visits.

7. Seasonal clients - aim a promotion at clients that only visit pre-summer, holiday or every 6 months.

8. Highest spenders - it’s likely 80% of your business is generated by 20% of your clients. So find out who they are and get the most out of them!

9. Most frequent visitors

10. Top 50 color clients

11. Best regular facial treatment clients

12. Highest retail purchase clients

13. Never purchase retail clients

14. Age-specific client segments - students, busy mums with young children and mature clients

Each of the above hair or beauty client segments (groups) will respond best to a customized marketing message. Smart salon marketing = a more successful stable business. Need some help? Drop us a line or call the salon marketing specialists.

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from Beauty Business Blog http://bit.ly/2FwTePm

Monday, January 14, 2019

Professional Self-Care for Social Workers, Part 1—Supports, Resources, Rituals, Routines, Basics, & Senses

The typical understanding of self-care is that it happens outside work. However, professional self-care—practicing self-care as part of work—is crucial!

from The New Social Worker Online — the professional social work careers magazine http://bit.ly/2FxiFzG

Dive Legend Bob Halstead Passes Away

Award-winning dive pioneer — and inventor of the term “muck diving” — Bob Halstead passed away in December 2018. Halstead, 74, was a prolific author and underwater photographer and much-loved character. He led many divers on trips to his beloved Papua New Guinea over the years.

Bob Halstead

Halstead’s many articles, books and underwater photographs have helped position Papua New Guinea as one of the world’s top diving destinations. An early innovator in the development of dive tourism, he was also a pioneer in the dive-liveaboard industry and an influential dive-industry commentator.

Halstead’s diving career

Halstead’s diving career began in 1968. Inspired by diving legends Hans and Lotte Hass, he departed his home in England and headed for the Bahamas, where he became a NAUI diving instructor in 1970. In a recent interview with another dive-industry stalwart; David Strike, he recalled;

“I dived the deep drop-offs near Nassau, where I saw my first hammerhead shark. It was then that I realized that I wanted to devote my life to diving.”

In 1973, Bob moved to Papua New Guinea and started exploring its reefs and wrecks with his first wife Dinah. Next, he formed PNG’s first full-time recreational-diving business in Port Moresby, running ‘Camp and Dive Safaris’ in Milne Bay Province from their dive boat Solatai.

Mr. Muck

Halstead’s “Coral Sea Reef Guide” is the most comprehensive guide to this region. The book offers divers a beautifully illustrated reference to most of the fish and invertebrates that they’re likely to encounter in the Great Barrier Reef, PNG, Solomon Islands, Vanuatu and New Caledonia.

The “Coral Sea Reef Guide” appeared as an app for iPhone, iPad and Android in 2014. With more than 850 marine species and over 2,000 photographs, it provides the easiest and most interesting way for reef-lovers to identify the fish life of the Coral Sea area and beyond.

Halstead also discovered several marine species. Two of his discoveries bear his name: a sand diver fish, Trichonotus halstead, and a species of razorfish, Novaculops halsteadi.

Bob Halstead

He is also known fondly as the inventor of “muck diving.”

He coined the phrase to describe dives less-attractive environments, such as muddy, rubbly seabeds, searching for exotic creatures.

In 2017, after a long courtship, Bob married concert violinist Kirtley Leigh. They worked together underwater as photographer and model, their collaboration producing images that graced some 20 international magazine covers.

Halstead’s legacy

Chatting with David Strike, Halstead shared the aspects of diving that have given him the most personal joy and pleasure.

“I love exploration diving, and leading divers on exploratory cruises. I have been fortunate enough to be able to dive many sites that no one has been to before. Discovering a fish or critter that we haven’t seen before is incredibly satisfying — and if we can also get a picture of it then we’re in heaven.”

… and what he hoped, above all, was his greatest contribution:

“I hope I have brought adventure into people’s lives by enabling them to discover for themselves some of the most fabulous underwater sites and creatures to be found on this planet.”

The post Dive Legend Bob Halstead Passes Away appeared first on Scuba Diver Life.



from Scuba Diver Life http://bit.ly/2RrUx8W

HuffPost Germany to close at end of March



from World News Publishing Focus by WAN-IFRA - World Association of Newspapers and News Publishers http://bit.ly/2Cjt92q

Saturday, January 12, 2019

How is Jellyfish Lake Doing?

After vanishing two years ago, the jellyfish of Palau’s famous Jellyfish Lake are recovering. In November 2018, the Coral Reef Research Foundation (CRRF) of Palau reported nearly one million golden jellyfish had returned so far. CRRF has been monitoring the lake annually for 15 years and monthly since their disappearance in 2016. The population can fluctuate quite a bit. However, there are typically around 5 million jellyfish in the lake during its healthy periods. On a recent scouting visit, Sam’s Tours was thrilled to find that the moon jellyfish have also returned to the lake. Although we expected to see mostly smaller juvenile golden jellies, we surprisingly saw many large, robust adults as well.

Jellyfish are steadily reappearing in the lake. (Photo credit: Jesse Alpert)

Where did the jellyfish go?

During a prolonged drought in 2016 caused by an El NiΓ±o event, the golden jellyfish medusas disappeared from the lake due to abnormal water conditions, such as increased temperature and salinity. The jellyfish have two life cycles. The first is as a small, 2 mm asexual polyp living on the wall of the lake. The second is as the aforementioned and familiar medusas we see floating in the lake. Fortunately, in the polyp stage, the jellyfish are quite hardy. These were able to survive the El NiΓ±o event to produce more medusas and bring the lake back.

Jellyfish Lake is one of Palau’s primary tourist attractions. Based on its ongoing recovery, the Palau government has reopened the lake for daily tours. Visitors can once again experience this amazing place and snorkel among millions of harmless jellyfish. Both the government and tour agencies are hopeful that the lake will continue to rebound to its pre-El NiΓ±o numbers of 5 to 7 million jellyfish.

By guest author Jesse Alpert, Sam’s Tours, Palau

The post How is Jellyfish Lake Doing? appeared first on Scuba Diver Life.



from Scuba Diver Life http://bit.ly/2sl7lyM

Thursday, January 10, 2019

Done For You Valentine's Day Promotion

ValenshinePinboard-01.jpg

Check out our latest Ready-to-Wear Salon Marketing Promotion VALENSHINE πŸ’
BeautyMark Marketing offers a full calendar year πŸ“†of pre-made promotions that cover your promotional needs from January πŸ₯‚through DecemberπŸŽ…πŸ»

Get agency-quality marketing at a small business price. We offer stylish, professionally crafted promotions pre-designed by the beauty experts at BeautyMark Marketing. Reap the rewards of our beauty expertise and professionally crafted marketing plan with monthly promotions. We have developed a 12-month marketing plan, complete with salon marketing tools for each month of the calendar year.

Seasons ❄️🌸🌞🍁 and public holidays πŸ€πŸŽ„πŸŽ‰ are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests πŸ§–πŸ»‍♀️πŸ’‡πŸ»‍♀️πŸ’…πŸ»πŸ’†πŸ»‍♀️year round. A salon marketing plan is simply a well thought out plan of specials and promotions for your salon. Monthly promotions help keep clients and prospective customers aware of your salon, or “top of mind” πŸ†and reminds or motivates guests to make an appointment πŸ“žπŸ–₯. The best offers are those that add value without a lot of cost. Learn more at www.beautymarkmarketing.com/coordinated-salon-promotions/  πŸ¦‹
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from Beauty Business Blog http://bit.ly/2REAvY4

Diving the Gili Islands After the 2018 Earthquakes

Lombok and the Gili Islands are bouncing back from two devastating earthquakes that hit the islands in 2018, and local dive shops want the world to know. The second quake measured 6.9 in magnitude and was much larger than the first. Centered on Northern Lombok, the earthquake left over 320 people dead, 1,000 people injured and 270,000 homeless. Now, a few months later, life and tourism in the three main Gili Islands is trying to return to normal.

A group of Australian writers and underwater photographers arrived recently with the questions: what’s diving the Gili Islands like now? In fact, the diving pleasantly surprised us all.

Arriving in the Gilis

The Gili Islands are said to be one of the best turtle spotting destinations in the world. But would the turtles still be here?

We flew into Lombok from Denpasar, and took a short boat ride across to Gili Trawangan, locally called Gili T. (There is a ferry from Bali that takes about 90 minutes if you prefer).

Gili T is the largest of the three islands and home base for most of the dive centers and resorts. The laid-back style of the island is evident immediately as there are no cars and no major roads. The modes of transport are pony and cart, called ‘cidonos,’ foot, or bicycle.

As our main reason for being here was diving, we jumped at the earliest opportunity. The ocean here is generally mostly calm and a balmy 82 F (28 C). Visibility reaches up to 82 feet (25 m). The diving is varied, with muck/macro dive sites, deeper coral gardens, wrecks and a sculpture garden. The islands are very close to each other so can base yourself at one and dive all three.


Sculpture Garden

Gili sculpture garden

Diving Jason deCaires Taylor Nest sculpture (photo credit: Jayne Jenkins)

Just off Gili Meno is a site known for its turtle habitat and the hauntingly beautiful sculptures called Nest by artist and environmentalist Jason deCaires Taylor. The 48 life-sized figures stand in a circular formation emulating the circle of life, embracing each other, with some curled up on the ocean bed. The figures are made from pH neutral, environmental-grade concrete. The statues are meant to encourage reef growth, but they have become a huge tourist attraction for both snorkelers and divers.


Turtles

Gili Islands

Turtles are everywhere at Turtle Heaven. (Photo credit: Jayne Jenkins)

On the east side of Gili Meno is Turtle Heaven, the famous turtle site. This site definitely lived up to its name on our dive, with plenty of turtle action. We saw mostly large green turtles plus a few hawksbills just chilling out. There is also a house-style structure, home to a giant clam that the turtles use as a resting place. Drifting from the reef to finish the dive we also spotted nudibranchs, octopus, lionfish and, of course, more turtles.


Muck diving

Gili Islands

Critters abound on the Gilis. (Photo credit: Jayne Jenkins)

We dived three muck/macro dives at Seahorse Bay, a sandy, sloping dive site, where we saw an abundance of small marine creatures. We spent over an hour on each dive, photographing seahorses, nudibranchs, frogfish, pipefish, clownfish and ribbon eels both blue and black. 


Sharks

Shark Point, north of Gili T, also impressed. The visibility was fantastic and large gullies host colorful soft corals, reef fish, trevally and a large school of batfish. We also saw a few blacktip reef sharks in the distance and of course — more turtles. 


Wrecks

Gili Islands

The Bounty cruise ship (photo credit: Jayne Jenkins)

There are a few wrecks in the area if you love rust and we dived The Bounty, a former cruise ship that lies off Gili Meno. It sank after a storm and sits on a sandy slope. Although it’s falling apart a bit, there is still plenty of fish life and hard- and soft-coral growth along with car tires and mooring lines. 


Night diving

With a great muck dive still on our minds we decided to do a night dive at Hann’s Reef just off Gili Air. With a shallow, sandy bottom and sloping reef, mantis shrimp, nudibranchs, coral shrimp, clownfish, squid and a box crab eating a cone shell were all out on display. 

After our last dive, we took the cidomos to the western side of the island. Going through the center of the island, we saw some earthquake damage here as the western side was the worst hit. The beachfront was quiet and some of the hotels are still undergoing reconstruction.


Bouncing back

The friendly locals of the Gili Islands are ready and waiting for tourism to return. There is a great choice of hotels, resorts or backpackers and plenty of dive operators. Everyone I spoke to has a sad story about relatives or friends losing houses or loved ones but they are rebuilding and waiting for people to start coming here again. 

 

The post Diving the Gili Islands After the 2018 Earthquakes appeared first on Scuba Diver Life.



from Scuba Diver Life http://bit.ly/2FnsgsE