The look and feel of websites change almost as quickly as fashion, and updates in Google’s algorithms can penalize static sites. There’s also the self-evident point that your website will become ineffective if it remains the same.
If any fashion brand offered the same collection one year to the next, the brand would suffer and go obsolete. It’s the same with your website. No matter the industry, a dated look implies a dated company.
REASONS WHY YOU NEED TO UPDATE YOUR WEBSITE
1.The Content is Out of Date
If your site refers to events that are old or hosts out-of-date information, it will look dated to the visitor. Time sensitive material that’s old gives the impression your business is stagnating.
2. To take Advantage of New Features
Website technology is evolving fast. In recent years, it has become increasingly important to have features on your site that integrate with social media because of how much traffic it can send your way.
Online booking has become imperative for 24 hour availability of quick in time booking.
3. The Look May Be Out of Date
Today’s most successful sites embrace simplicity and clean lines. If your website looks anything other than current it needs an upgrade intervention.
4. It’s Not Responsive for Mobile
More searches are taking place on mobile devices than on computers, this has changed the Google algorithm to benefits sites optimized for mobile.
The Wall Street Journal reported on how the leading search engine had tweaked its algorithm for mobile searches to “favor sites that look good on smartphone screens.” If the content of a site is too wide for a phone screen and links are too small your site will be negatively affected.
Most all websites built today use responsive design, so it displays cleanly on multiple devices. A fully responsive site that can adapt to any device or screen begin at $2,000.
Does your salon website look “homemade”? Does your website need a make over? Are you putting a fresh face forward to potential clients?
BRAND
A beautifully branded, professional online appearance is a must-have to stand out of the crowd. A consistent brand experience across all touch points convince potential clients you deserve their trust. Little things matter big when it comes to the image you portray - from grammar to the proper imagery - your reputation is virtually on the line.
A visually stunning website is what we do best at BeautyMark. We love creating a strong web presence through clean design, easy functionality, and in-tune navigation for an engaging and pleasing experience for your customers. A fresh modern look attracts more potential salon guests and keeps them coming back.
Your website design maybe something you have overlooked, but it can be THE factor that helps you stand out. BeautyMark’s designs reflect the essence and uniqueness of your beauty business in a way that gets noticed.
Websites come in many shapes, sizes and colors. But our websites come with a touch of flair, that “je ne sais quois” that makes beauty brands stand out. BeautyMark’s web designers will express your brand in a unique and artistic way.
OPEN 24/7
A website for your salon business allows you to be “open” 24 - 7. With just a click potential clients can easily book an appointment, find information about your salon, services, team members, and location. Websites can be designed to incorporate client procuration tools such as online promotions with coupons, email marketing, online appointment booking, and electronic gift certificates. Hiring a professional design company will allow you to use these modern marketing tools to boost your business.
LEAD
The next step is to “lead” potential guests to your business website utilizing the power of both social media and search engine optimization. Leverage social media to expand your influence beyond the salon doors. Showcase your salon’s expertise in hair care, wellness and beauty. Share articles from notable beauty, hair, style and fashion sources. Create a constant flow of fresh content through blogging to improve search engine ranking in search with more online content. Share the scoop about your business such as events, “before and afters”, and client selfies.
COMPETITION IS FIERCE
In the business of beauty, competition is fierce. In order for your salon to stand out in the digital world you need a stunning online presence - a unique website design that reflects your salon character and the nature of the business.
Many salon owners mistakenly only implement a fundamental website to save on operating and marketing costs. These website design efforts range from adequate to amateur (DIY to friends or family services) ultimately sacrificing the polished online presence necessary to stand out in a crowd.
Beauty business owners soon realize the novice efforts at website design are resulting in amateur results. The lack of skill to create a beauty website that is both attractive and interactive becomes apparent. They discover the site is not attracting the business, and that their site is similar to thousands of others - a total “no-no” in all business, but most importantly the business of beauty.
How do you avoid this problem? Hire a professional design agency. An expert in the field of beauty website design can create an impression that lasts. A professional can translate the essence of your unique business into a savvy, engaging website. The right website will show off your business! Your website allows you to reach out to new customers and stay in touch with current ones. A salon website that reflects your salon is a powerful tool that has the beauty to grow your business.
Website design requires a skilled hand, hair salon websites design requires training and knowledge of the beauty industry. A professional provides the tools, the qualifications, the training and the skills to make your website rock!
Creating a proper hair salon websites design takes time and patience. A professional is paid to create websites and can quickly and efficiently produce a design to meet your specifications. A web designer will make sure your salon brand color palettes, graphic elements, and brand essence is communicated and all links function properly - to make your salon website perfect.
Putting together the ideal hair salon website is not a task for amateurs, hire the right website designer so that you have a website to be proud of - one that reflects your salon business in the right light - beautiful. Ask yourself today, if your website is a true reflection of your business...?
BeautyMark Marketing can create a website that is custom tailored for your salon. We’d love to create one for you! We offer finance options for salons or spas on a budget or just getting started. To learn more about our salon website design and development services please go to http://www.beautymarkmarketing.com/salon-web-design-development/
from Beauty Business Blog http://bit.ly/2BGbRfG
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