“Our brands have never been so powerful and reached so many people, therefore brand extension is key to our development and to revenue growth. We've been doing brand extensions for decades and we must continue,” Jean-Luc Breysse, Deputy CEO of France's Figaro Group, told delegates to WAN-IFRA's World News Media Congress on Thursday in Durban, South Africa.
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from World News Publishing Focus by WAN-IFRA - World Association of Newspapers and News Publishers http://ift.tt/2s1Kv0j
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