Readers who comment - and those who read the comments - are a publication's most loyal audience. But why do people comment? What can news organisations get out of their comments? And would readers engage even more if they knew news organisations were paying attention? These questions were put to editors at the World Media Congress in Cartagena this week by Greg Barber, Director of Digital News Projects at the Washington Post and lead on Strategy & Partnerships at the Coral Project.
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from World News Publishing Focus by WAN-IFRA - World Association of Newspapers and News Publishers http://ift.tt/1S4rQT6
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